First we will go into the background of the watchmakers, then we will go a little further into their operations and their watch, and lastly we will look at the Reference 1 itself and the wonderful workshop in which Birchall & Taylor call their home. (PSA) This is not a brief interview that you can skim through while waiting for an appointment, and as a result it will be in three parts. The R stands for “revised” and it incorporates many new features such as a more in-depth dial and hand finished hands. For a group that spends a lot of its spare time scouring the Internet for information on the field, I was shocked to hear some either discount the brand, falsely claim that the watch was assembled with cheaper parts than it clearly was not, or severely undervalue their work and their first watch, the Reference 1.Īs their second model is about to be released, on a beautiful afternoon in May, I made my way over to Birchall & Taylor’s exquisite workshop, and we went over what made them get into watchmaking, and all the work that goes in to their watch. Their new watch is called the Reference 1-R. It was when speaking with a large group of horology enthusiasts that I decided to conduct this interview with Toronto-based independent watchmakers Birchall & Taylor. Lastly there are those who are enthusiasts who have an in-depth view and knowledge about the industry, yet even with their extensive comprehension and grasp of the field, this group has shown an unexpected level of unawareness and cognitive indolence when it comes to smaller and independent brands. Then there are those who spend a considerable amount on a watch, who purchase a timepiece as a status symbol, or who wish to commemorate a milestone. There are the most common consumers who are looking for a watch that simply works, or those who view them as a fashion accessory.
In many cases it results in just not caring enough to learn about more obscure and smaller independent watch brands. This leads to oversimplifications, confusion, and generalisations. The field of horology and watches is vast and complicated.
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